According to the Center for Talent Innovation, when teams have one or more members who represent a target end-user, the entire team is as much as 158% more likely to understand that target end-user and innovate accordingly.
A FEW FACTS
AMERICA IS SET TO BE "MINORITY WHITE" IN 2045, ACCORDING TO THE US CENSUS.
ACCORDING TO GALLUP, THERE WAS A 4.5% INCREASE IN 2017 IN AMERICAN ADULTS WHO IDENTIFY AS LGBT.
THE SELIG CENTER FOR ECONOMIC GROWTH REPORTS THAT SPENDING POWER IN THE U.S. WILL EXCEED $16 TRILLION BY 2021, AND THE FASTEST GROWTH WILL BE SEEN AMONG MINORITY GROUPS.
MORE THAN ONE IN THREE U.S. HOUSEHOLDS HAVE A MEMBER WHO IDENTIFIES WITH A DISABILITY. HOUSEHOLDS WITH PEOPLE WITH DISABILITIES MAKE MORE SHOPPING TRIPS (AND SPEND MORE) PER YEAR THAN HOUSEHOLDS WITHOUT PEOPLE WITH DISABILITIES. - NIELSEN, REACHING PREVALENT, DIVERSE CONSUMERS WITH DISABILITIES