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According to the Center for Talent Innovation, when teams have one or more members who represent a target end-user, the entire team is as much as 158% more likely to understand that target end-user and innovate accordingly.
A FEW FACTS
AMERICA IS SET TO BE "MINORITY WHITE" IN 2045, ACCORDING TO THE US CENSUS.
MORE THAN ONE IN THREE U.S. HOUSEHOLDS HAVE A MEMBER WHO IDENTIFIES WITH A DISABILITY. HOUSEHOLDS WITH PEOPLE WITH DISABILITIES MAKE MORE SHOPPING TRIPS (AND SPEND MORE) PER YEAR THAN HOUSEHOLDS WITHOUT PEOPLE WITH DISABILITIES. - NIELSEN, REACHING PREVALENT, DIVERSE CONSUMERS WITH DISABILITIES
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