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According to the Center for Talent Innovation, when teams have one or more members who represent a target end-user, the entire team is as much as 158% more likely to understand that target end-user and innovate accordingly.
A FEW FACTS
AMERICA IS SET TO BE "MINORITY WHITE" IN 2045, ACCORDING TO THE US CENSUS.
THE SELIG CENTER FOR ECONOMIC GROWTH REPORTS THAT SPENDING POWER IN THE U.S. WILL EXCEED $16 TRILLION BY 2021, AND THE FASTEST GROWTH WILL BE SEEN AMONG MINORITY GROUPS.
MORE THAN ONE IN THREE U.S. HOUSEHOLDS HAVE A MEMBER WHO IDENTIFIES WITH A DISABILITY. HOUSEHOLDS WITH PEOPLE WITH DISABILITIES MAKE MORE SHOPPING TRIPS (AND SPEND MORE) PER YEAR THAN HOUSEHOLDS WITHOUT PEOPLE WITH DISABILITIES. - NIELSEN, REACHING PREVALENT, DIVERSE CONSUMERS WITH DISABILITIES
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