top of page

The Story Behind Colorful Connections

Updated: Mar 31, 2020

I am oh-so proud of Colorful Connections and the work we’re doing. More than I can probably express. But I’ll admit, I never intended to start a company.


Colorful Connections was the result of curiosity, passion, and frustration. Or put another way, therapy-in-action.


As a woman of color working in PR, I see the lack of diversity and inclusion first hand. I see and understand what it is like to be one of few diverse professionals working on the client-side at creative agencies.


I also understand how that plays into decision-making and project work. So, I welcome healthy conversations and causes to advance workplace diversity.


Over time I've participated in a range of conferences, organizations and initiatives. All productive. All constructive. But I grew frustrated that progress was less visible. And slow.


Now, yes. There’s a lot of lip service. And some hope diversity is a buzzword that will soon pass. There are others, however, who are truly committed to creating a diverse workforce that’s representative of the modern consumer market.


People have to be given the opportunity to rise to the occasion, otherwise, we’re contributing to the problem. So, I thought to myself, if there is, in fact, a genuine desire to address this problem, there has to be a solution.


I’m used to creating pie-in-the-sky ideas for clients, so I challenged myself: if this were a client problem, how would I go about solving it?


As a person who respects data and research, my passion project started there.


Over time I designed Colorful Connections based on input from diverse professionals, mentors at staffing firms, and HR & talent acquisition directors at leading agencies (such as Leo Burnett, Flowers Communications, Burrell Communications, and Ketchum, to name a few).


Fast forward to today, Colorful Connections does just that -- we connect!


Whether we’re connecting talent with employers or helping teams work better together by embracing differences, we foster connections. And at a time when society is more diverse yet divisive than ever, it is critical to look beyond our blinders to move ahead.


54 views0 comments

Recent Posts

See All

留言


bottom of page